Guide · Feature drops
Your product video is never out of date
Ship a redesign and your polished launch video is suddenly showing last quarter's UI. Here's the flywheel that turns that problem into a habit worth having.
Here's the quiet reason a lot of teams don't have a product video: the last one went stale. Someone commissioned a beautiful cut, it cost real money and two weeks, and then the product moved on. New feature, new screenshots, a rebrand, and now the “current” video is quietly wrong. Redoing it means another invoice, so it just… sits there, aging.
When a video is expensive, it has to be permanent. And nothing about your product is permanent.
Flip the cost, flip the behaviour
Change one thing (make a fresh cut a minute away instead of two weeks) and the whole relationship inverts. The video stops being a fixed asset you protect and becomes a living one you refresh without thinking about it.
You're not maintaining one video forever. You're minting the current one, on demand.
Shipped a redesign this morning? Regenerate. It reads the new UI straight off your site. Launching a feature? That's its own cut. The video is always today's product, because it's built from today's product.
The flywheel
Once making a video is trivial, it slots into how you already ship:
- Ship a feature, a redesign, a new page.
- Regenerate: Vidien reads the live site, so the cut matches what's actually there now.
- Share it: changelog, launch post, ad, the link in your bio.
- Repeat on the next release. Every ship gets its moment; nothing goes stale.
This is also why your shared links stay honest: the preview people click is always the current product, not the one from three sprints ago.
Two videos worth keeping current
- Your evergreen cut: the one on your homepage, your app store listing, the top of the deck. Regenerate it whenever the product visibly changes.
- Per-release cuts: a short video for each feature drop or changelog entry. Cheap enough to make every single time, so your releases stop being text nobody reads.
Where Vidien fits
Because Vidien builds from your live URL, with real screenshots, real copy and your current brand, the video reflects wherever your product is now. Update the product, regenerate, done. The stale-video problem doesn't get managed; it just stops existing.