Resources
The Playbook.
How to make a video that moves, and moves people. Organised by where it does a job across your funnel, and by what you need.
Pinned
Which apps play your video when you share a link
Paste a link in Slack, X, LinkedIn or iMessage and you might get a playable clip or a flat thumbnail. Here is the map.
6 min read · Read it →The Playbook
All five pillars →Acquire
01Get seen
The video that earns the first look: paid and social ads, and the launch moment itself.
4 pieces →
Activate
02Get users to value
Show, do not tell. The video that walks a new user to the thing that made them sign up.
2 pieces →
Convert
03Turn interest into signups
The video on the surfaces where people decide: your homepage hero, the app store, the deck.
3 pieces →
Retain
04Keep them coming back
A fresh cut for every release, so what you shipped never goes unseen and never goes stale.
5 pieces →
Amplify
05Turn users into reach
The video built to travel: shareable clips, link previews that play, and the odd thing that goes wide.
4 pieces →