Amplify

Amplify is the stage where your users do the work for you. A video built to travel gets shared, embedded, and occasionally goes wide. The trick is making it easy to move, and making sure it looks alive wherever it lands.

The best distribution you have is a video worth sending.

Video that gets shared

People do not share a screenshot of a settings page. They share the clip that made them feel something in three seconds. Short, punchy, cut to the beat: that is the video that travels, in a group chat, a quote-tweet, a Slack channel two companies over.

The link that plays

Here is the quiet killer. You share your video and the link unfurls as a flat, dead thumbnail. Whether a shared link plays a clip or shows a still is decided entirely by the platform, and most show the thumbnail. So the poster frame carries the link almost everywhere, and the video is the bonus on the platforms that support it. You want both, and you can see exactly what each platform will do with the Link-Preview Checker.

One URL, both assets

This is the annoying part of shipping video: sweating the thumbnail and the tags on top of the cut itself. Vidien hands you the whole set from one URL, the video and the poster frame, so the thing you share is ready to travel the moment you make it. For the full map of who plays video and who shows a still, read which apps play your shared video.