Stage 03 · Turn interest into signups
Convert
The video on the surfaces where people decide: your homepage hero, the app store, the deck.
3 min read
Convert is where interest becomes a signup. By now they know you and they are weighing it up. The video that lands here is not loud. It is clear. It sits on the surfaces where the decision actually happens: your homepage hero, your app store listing, the top of your deck.
A still shows what your product looks like. A cut shows what it feels like to use.
The decision surfaces
Every product has a handful of pages that carry the decision. The hero above the fold. The store listing with two seconds to earn the install. The slide an investor sees before they read a word. A static screenshot on any of them is a missed chance to show the thing in motion, doing the one thing it is best at.
The hero that earns the scroll
The homepage hero has one job: make the next scroll feel worth it. A looping product cut, set to the beat and dressed in your brand, does that better than a screenshot ever will. Vidien reads your site, so the hero is built from the real thing, and you can re-cut the opening line by typing a new one.
One URL gives you the hero loop, the vertical for the store, and the 30-second cut for the top of the deck. Same story, every surface.
The store and the deck
App store previews convert when they show the outcome in the first frames, not a splash screen. A fundraising clip works when it tells the product story in thirty seconds flat, before the questions start. Both come out of the same project, sized right, ready to drop in.
Resources in this pillar
Articles
The homepage hero video, done right
What to show in the first five seconds above the fold.
Articles
App Store preview specs and tips
Sizes, safe zones and what actually lifts installs.
Articles
The 30-second fundraising video
The clip that sits at the top of the deck.
